FAQS

How do I get started?

Do I have to hire a designer or do the design myself?

How much will this cost?

What’s the minimum order?

Do I get to name the paper?

Must I have ZIP code exclusivity in order to publish an issue?

Do I have to sign a contract or publish every month?

How much content am I responsible for?

How long will it take to get my issue out to readers?

How do I get started?
Simply complete the pub order form, fax it in, and you’ll be in our system!

Do I have to hire a designer or do the design myself?
You will be assigned a Custom House graphic designer who will handle all of your layout and design.

How much will this cost?
First, it depends on the quantity you wish to mail. This will affect the per-unit cost of the mailing. Your level of customization/personalization will also have an affect on the price. For as little as 45¢ per copy, Custom House designs, prints and mails your custom publication to your targeted area.

What’s the minimum order?
The minimum order is 1,000 pieces, but to be effective and produce serious results, Custom House recommends that you send at least 3,000 or more to your community. Some top producers mail 30,000 – 70,000 per month! Remember, this is a branding piece and the more eyes reading your paper, the more impact your brand will have on your area.

Do I get to name the paper?
Yes. Custom House suggests naming your paper with a regional title (like the North Shore Gazette or Southside Living), as regional titles have proven to be the most effective in increasing readership. We can also suggest names for your paper.

Must I have ZIP code exclusivity in order to publish an issue?
No. You only need to consistently mail to one third of the carrier routes in a ZIP code to maintain your exclusivity.

Do I have to sign a contract or publish every month?
No. There are no long-term contracts to sign, and you can publish as often as you like. Custom House suggests publishing every four to six weeks, since frequency is the essential part of your success. Your account executive will work with you to establish a calendar to help schedule your paper and maintain your marketing plan.

How much content am I responsible for?
It’s up to you. We are happy to provide all content for your paper, or you can pick a cover article from a select group of features and provide listings for the back cover and a call to action. For a small additional charge, you may even customize other pages if you like.

How long will it take to get my issue out to readers?
Your first issue can be in the hands of your prospects in about two weeks!