Should I choose the turnkey paper or the custom paper?

How much will this cost?

What's the minimum order?

Do I get to name the paper?

Must I have ZIP code exclusivity in order to publish an issue?

Do I have to own an entire ZIP code in order to maintain exclusivity?

Do I have to sign a contract or publish every month?

How much content am I responsible for?

Do I have to hire a designer or do the design myself?

How long will it take to get my issue out to readers?

What do I do to get started?

Should I choose the turnkey paper or the custom paper?
That depends on the amount of effort you want to put into your paper and how much control you want to have over the content. If you want a great publication with no effort on your part that can operate on auto-pilot each month, then the turnkey paper is probably your best solution. If you want to feature your listings and make the paper more personal, then you probably want the custom-paper option.

How much will this cost?
It depends which program you choose (turnkey or custom) along with the quantity you wish to mail. These factors will greatly affect the per-unit cost of the mailing, and should you choose the custom-paper option, your level of customization/personalization will also have an affect on the price. For as little as 45¢ per copy, Custom House designs, prints and mails your custom publication to your targeted area. See the enclosed pricing guide for more information.

What's the minimum order?
The minimum order is 1,000 pieces, but to be effective and produce serious results, Custom House recommends that you send at least 3,000 or more to your community. Some top producers mail 30,000 – 70,000 per month! Remember, this is a branding piece, and the more eyes reading your paper, the more impact your brand will have on your area.

Do I get to name the paper?
The turnkey paper is named Your Family Home compliments of (insert your name). For the custom paper, Custom House suggests naming your paper with a regional title (like the North Shore Gazette or Southside Living), as regional titles have proven to be the most effective ones to increase readership.

Must I have ZIP code exclusivity in order to publish an issue?
No, and you will have first right of refusal if someone wants to buy into your area as long as you publish consistently.

Do I have to own an entire ZIP code in order to maintain exclusivity?
No. You need only consistently mail to one third of the carrier routes in a ZIP code to maintain your exclusivity.

Do I have to sign a contract or publish every month?
No. There are no long-term contracts to sign, and you can publish as often as you like. Custom House suggests publishing every four – six weeks, since frequency is the essential part of your success. Your account executive will work with you to establish a calendar to help schedule your paper and help you maintain your marketing plan.

How much content am I responsible for?
It’s up to you. The turnkey-paper option requires no content choices on your part. The custom paper requires that you pick a cover article from a select group of features, provide listings for the back cover and a call to action. However, for an additional charge, you may customize as many of your pages as you like.

Do I have to hire a designer or do the design myself?
No. You will be assigned a Custom House graphic designer who will handle all layout and design.

How long will it take to get my issue out to readers?
With the turnkey paper, your first issue can be in the hands of your prospects within seven – 10 business days. A custom paper will take slightly longer.

What do I do to get started?
Simply complete the pub order form and fax it in, and you’ll be in our system.